5 Funnel Types for Any Business

What funnel types are there? If you are interested in building funnels, you probably wondered if they would work for your field. We wrote a post on this, so now we will present you different kinds of funnels and explain how they can elevate any business.

Just to mention, you can build all of the below funnel types in ClickFunnels, using their super simple funnel creator! If you’re not a member yet, click here to start your free 14-day trial.

So here are the most common funnel variants:

1. Opt-in Funnel

You will use it if your goal is to collect emails for your mailing list. It consists of just two pages: opt-in page and thank you page. Opt-in (squeeze) page is where your customers leave their name, email address, and possibly other contact details. It can contain a video, a photo, and other awesome features that can convince your potential client to give you their information. A thank you page is just a simple way to express your gratitude to a new subscriber, and explain next steps or summarize the benefits of signing up.

What it typically consists of?

• Opt-in Page

• Thank you Page

Who is it for? Anybody who wants to build a mailing list and stay in touch with their audience.

2. Membership Funnel

This type is the most convenient for entrepreneurs who run a membership based business. The first step is to collect emails. Then, you present your offer, and if a person is interested, they are taken to the order page, where they can pay for the membership. After the transaction is finished, they receive membership access, where they can sign up. When they log in, they are taken to the membership area page, where they can see the content for members.

What it typically consists of?

• Opt-in page

• Thank you page + the offer

• Order page

• Membership access

• Membership area

Who is it for? People who base their business on membership/subscription program, and it’s better for service industry. For example personal trainers, fitness gurus, people from weight loss industry etc.

3. ClickFunnels Product Launch Funnel

The ClickFunnels Product Launch Funnel is a series of videos the potential customers get before the launch. Each video is a trailer or a sneak peak of a product, presenting features, functionalities etc. The last page is also a sales offer, where the clients can purchase the product.

What it typically consists of?

• First Video

• Second Video

• Third Video

• Fourth Video + sales offer

Who is it for?Entrepreneurs who launch a new product and want to create hype for it.

4. Classic Sales Funnel

This is a usual, simple funnel, where you offer a free material in exchange for emails, and present your clients with a sales offer. If they use it, you do an up-sell number one, number two etc. If you see the lack of interest at some point, you can try a down-sell. Always test your funnel and see what works.

What it typically consists of?

• Opt-in page

• Offer

• Thank you + up-sell

• Up-sell 2, 3 etc.

• Down-sell (if necessary)

Who is it for? It’s perfect for any type of business. It doesn’t matter if you sell physical products, online lessons or services.

5. Webinar Funnel

This funnel is for people who provide online coaching sessions. This is a great way to sell this kind of service. The first step is to encourage the clients to register for a webinar, so they can be presented with an offer of a full paid webinar. Don’t forget to remind your customers, when the webinar starts, because the more people show up, the more opportunities you have to sell a more expensive product.

What it typically consists of?

• Registration Pages

• Thank you Page

• Reminder emails

• Webinar

• Up-sell offer

• Webinar

Who is it for? Teachers, Business Coaches, Motivational Speakers, Content Creators, etc.

Funnel building tool for all types of funnels – ClickFunnels

The most convenient and complete tool is ClickFunnels software. Every funnel type presented in this post is easy to build there from the scratch thanks to the variety of templates, which you can modify, personalize, and add your own elements. You can create membership pages, webinars, and other awesome things. Additionally, every ClickFunnels member gets access to their affiliate program. If you’re interested to give it a try, click here sign up and get your free 14-day trial period.

Thank you for reading. Tell me, what you think and which of these funnel types you would like to try for your business. Have a nice day!