5 Reasons You Should Build a Mailing List
When everything happens on social media, why should you build a mailing list? Is it really necessary? Today, I will give you the list of reasons to consider applying this kind of marketing strategy to your business.
1. Everybody has an email address.
Well, most of the people, who have access to Internet have an email address (or sometimes a couple of them). In fact, not everyone uses platforms like Facebook or Instagram. Some countries even block those sites. Building your own email list is a great idea to reach audience, you otherwise wouldn’t.
2. Social media will not last forever.
Considering the fact that social media are just companies, they may go out of business, or shut down at any time. It may seem unbelievable now, but think about all the sites that used to be popular, but then the community gradually started to move to different platforms and some people lost their audience forever. Imagine building something for a long time and it is taken away from you just like that. Don’t put all your eggs in one basket.
There is another reason to stop fully relying on social media: they control your traffic. Platforms like Facebook, YouTube, or Instagram use algorithms to deliver the most suitable and relevant content to their users. What it means for you? If the algorithm decides that your post is not good enough, or not appropriate for some people, they will cut your reach, demonetize the material, or remove it. The community guidelines for some sites become more and more unclear and give a huge space for interpretation. Worst case scenario: you get banned and lose your account.
4. Personal, direct contact with your audience.
When you send emails to your audience, they are addressed to them personally. The contact is between you and the particular recipient. Why is it good? When you address a person by their name, you already have their attention, they feel special, and are likely to read the whole thing. If the message is generic, and directed to a group of people, it’s easy to miss or ignore it. Try using emails, and compare your results with the ones you have on your social media or a blog. You will see, that such close contact is the best way to achieve your sales and marketing goals.
5. It’s easier than you think.
But you have to start somewhere, and the sooner you do, the faster you get your results. You may think it’s unattainable and requires a great deal of technical skills, but it’s not the case at all. Using special software like ClickFunnels, can really help you to collect your emails efficiently and without professional knowledge. Of course, you have to be patient and determined, but if you want to succeed in business, it’s really worth your time.
In a nutshell
Owning a mailing list gives you security and independence. It is also a great opportunity to develop a relationship with your audience through direct, consistent contact. When social media fail, you’re not losing your potential clients. You can also make money through sales funnels. There is really no downside of this solution.
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