Can you make funnels for any type of business?

You’ve probably already heard of sales funnels and how easy it is to build one. But can you use it for your business? What if you don’t even have a product? Read the post and get the answers for those and many other questions you probably ask yourself.

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So can you use funnels for your business?

The short answer is: yes! Funnels are an awesome idea for any business type, so you can definitely apply them to your company and make them a huge part of your regular sales plan. Maybe you already benefit from the power of funnels, but don’t even realize it. How? Well, let’s say you own a cafe and your client orders a small cappuccino. If you offer them to buy a large one instead, and they get a cookie for half the price, you apply a funnel strategy to your business. Simple? Now let’s see how to do it online.

Adjusting the funnel for your goal

Okay, but if you own a service based company, or you are a motivational speaker, a performer etc. and don’t have a physical product to sell? It’s not a problem, as you can create and sell any type of offers online. For example, if you do life coaching lessons, you can offer a motivational e-book, a webinar, or sell private classes via video chat. The options are endless; you just need to think about your unique situation and how you can translate it into the funnel medium.

Creating an offer

So you have a selection of products/services and want to build a funnel to increase your sales. Your strategy will depend on your business type, who your customers are, and what your competition offers. However, a typical, simple funnel starts on social media, where you provide your audience with a link to the landing page, where the potential clients leave their email address, to receive a free gift, discount for your store, e-book, or something that will convince them to sign up. Then, in the first email they receive, you thank them for signing up and present your first offer. Remember that one single product doesn’t make a good offer. Try to always add something to make the deal more attractive. For example: bundle similar or complementary things together, or add something extra (like a poster, a small gadget etc.) so you can rise the price. Increase the value of the offer with every step.

Building funnels is easy

The easiest and the most convenient way of creating a funnel is to use a special software that allows you to build one from the scratch. For example ClickFunnels. It is a complete tool, where you can create every step of a funnel, choose from many different templates and customize them, so they suit your needs. Also, you can pick the goal of your campaign and a funnel type suitable for your business, so you can achieve the best results. Lastly, ClickFunnels have training videos which you can use to learn building.

But what if you don’t have a product?

Maybe you’re interested in funnels, and want to give it a try, but you don’t have a product yet. What then? You can advertise and sell someone’s product and earn a commission through affiliation. We wrote about it here, so check it out!

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If you are a ClickFunnels member, they give you access to their affiliate program, so you can earn money by promoting their products. This is yet another reason to give it a go.

Let me know what you think about sales funnels and if you would like to try it. If you want to be up to date, sign up for Ted&Greg Newsletter! Have a nice day!