Does the look of your e-store matter?
If you are the owner of an e-store, you should think about what does your website look like. Are all important elements visible, when you enter the site? Is your page fully responsive? Are pictures high quality? Or maybe you don’t care how the page looks? The way your store is built from the front-end is really important and this can affect your sales. If you don’t believe me, read this entry and you will find out what are the benefits of improving the visual quality of your online shop.
How does the look of an e-store affect the sales?
Below you can find my list of visual aspects of the e-store with the explanation on how it could affect the sales.
Clarity
If the shop is well organized and the layout is clear, it is easier to navigate it and find what you look for. When the Client finds a shop, where they have to look for the buttons, sections, etc. they become tired of if and they will go and look for it somewhere else.
The Strategy
If the assortment of the shop is well placed, you will sell much more things. It’s just like with the physical store: the products have to be located the way the client can reach them without any problems. For example, toys are always on the lowest shelf, so the kids can see them, and the most expensive products are on the sight level, so the client chooses them. The same thing applies to online stores. If you put complementary products so they are next to each other on the page, people can buy them both. For example a toothbrush and a toothpaste. You can also show the list of similar items, when the client clicks on the one they chose.
Product photography
Product pictures are one of the most important factor that has an influence on sales. Even the best quality products won’t sell if it’s not presented in a good way. Add high resolution photographs and show your products from all sides. There has to be the option to zoom on details, so they are visible. It is also worth to show the items “in action.” If you sell home decorations, take some photos of them incorporated in beautiful interiors. If you sell clothes, show them on a model instead of a mannequin.
Standing out
If you use a ready-made template that your platform offers, it could turn out that it looks like all other stores and doesn’t stand out. Choose a platform that gives you the opportunity to personalize your e-store.
Show professionalism
Your clients should see that you know what you’re doing. A professional looking store helps to gain the trust of your potential customers and will make them come back to your page in the future. Additionally, a well designed store shows that you treat your business seriously and shopping on your site as well as payment are safe and secure.
Another important thing is that your website should be responsive. People use mobile devices to shop more and more often. If you don’t adjust your site to their needs, you will miss out on a lot of opportunities.
Lastly, if you want to make your store more interesting, connect your blog to your website. You can post reviews, testimonials, and additional photos and videos of your products there.
How to improve the look of your e-store?
Sort out things in different tabs
Clearly organized tabs are a must in an e-store. Try to sort out the products by category and make the tabs obvious and easy to navigate. You can also add an option to sort the products by a price and other criteria. The easier is to find a product, the more likely your customer will buy.
Less is more
Minimalism is your friend. Everything in your e-store should serve a purpose. If it doesn’t, get rid of it. Photos of your products should be the most visible element on your site. Remember, you don’t want to distract your clients!
Branding
If you try to grow your business and invest in advertisements, it’s also worth to invest in branding. When you have your own logo, eye-catching color scheme, and style, you will stand out from the competition and make people remember your brand.
Taking all this into consideration, you can confidently say that your e-store look is crucial in the sales process. It can attract or disinterest the potential customers. It is especially important in broad niches, because there is a lot of competition.
